Ladies Own Transport Services was established in 2018 by Joanie Fredericks as a transport company based in the Cape Town area of South Africa.
Joanie started this business as a social movement “To create a safe place for women to learn how to drive and overcome negative psychological conditioning and abuse they have experienced.
Ladies Own Transport Services (LOTS) works with women of South Africa to protect them from gender-based violence by providing empowerment and security via safe rides and driving lessons
LOTS is the premier provider of driving lessons lessons to women in the Cape Town area with the social goal to end gender-based violence through women’s empowerment.
Commitment, passion, personal growth, and outreach
Eileen Conrad – Partner and Chief Instructor
Founder and Founding Instructor
Booking Lady & Learner License Facilitator
Eileen Conrad is a remarkable woman who has dedicated her life to empowering and inspiring people through her work first as a Police Officer before joining LOTS. Her passion for and commitment to the upliftment of women provided the stage for her to become the Chief Instructor tasked with providing quality training to new instructors with ongoing monitoring and support. She also provides training to student drivers and is the go-to person when Instructors feel stuck in taking students through difficult phases. With her passion for education and her extensive knowledge in her field, Eileen has become a driving force in the industry, leading by example and setting a standard of excellence for all who work with her.
Joanie recently returned to full-time instruction as a means of mapping the foundation for taking LOTS to the next stage of its quest of becoming the Number ONE, ALL-FEMALE Driving School in South Africa.
Joanie Fredericks is a modern African Phoenix, having survived physical, sexual and psychological violence throughout childhood and motherhood. To realize her mission to emancipate and empower women in underprivileged communities, Joanie founded Ladies Own Transport Services. In the spirit of Susan B Antony—who said “”I think [the bicycle] has done more to emancipate women than any one thing in the world”—Ladies Own provides affordable access to tools, knowledge, and know-how for township women to become safe, courteous and professional drivers and escape poverty by gaining access to employment in the transport and deliveries industries. The business has implemented a vast array of support structures to assist less privileged aspiring drivers to obtain their driver’s license such as communal means (stokvels) of financing full licensing programmes.
The LOTS Scholarship Fund etc. With over 35 years of experience in the nonprofit sector, Joanie also co-founded Community Development non-profit organizations that is committed to providing a platform for the inspiration and empowerment of a sustainable and progressive social development environment aligned with U.N. global sustainable development goals by addressing Gender Equality, Sustainable Cities, and Communities. Joanie has technical skills and operational qualifications obtained from accredited training institutions. Joanie also has a long list of certifications spanning Constitutional Law, Human Rights, Community Capacity Enhancement, and HIV and AIDS Information Dissemination Service (SAFAIDS). She has volunteered extensively for organizations such as the Bush Radio Community Station, Family and Focus Project, and the Western Cape Network for Violence against Women and Rape Crisis in Israel, and is Chairperson of the Cape Town region of the Western Cape’s Network for Violence against Women. In 2003, Joanie received the Amazon Award from the Women’s Legal Centre for her work with women farm workers.
Michelle is the central point of communication between LOTS and its clients that is mutually respectful and provide clear boundaries in which to progress to the finishing line. She showed interest in teaching and it was obvious that Facilitation would be a natural progression in her journey at LOTS as Learner License Facilitator. In just a short period as Facilitator she managed to prove herself by preparing old and young to pass their learner license on the first attempt. She has a natural ability to connect with her students and create a supportive and inclusive learning environment. Her commitment to the success of her students is unwavering, and she consistently goes above and beyond to ensure that they have the tools and knowledge they need to achieve their goals. She is patient and has good communication skills.